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4
Must Have Facts That Successful Advertisers Demand
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Total
Circulation: AOA guarantees you that a minimum of 10,000 magazines will be mailed in the San Gabriel Valley, South Bay and Orange & San Diego Counties. 14,000 issues in the San Fernando Valley and 18,000 in the Los Angeles County area! Actually, more than this has consistently been
mailed.
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Paid
Subscribers: AOA is the largest apartment association in Southern California -- over 12,000 loyal members. Don't be confused by the number of "readership"
and/or "total circulation" with no membership.
Paid subscribers is what the professional looks
for!
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Cost
Per Issue Circulated: AOA's price is based on the fact that we mail out more magazines for you! Check the monthly rate against the number of issues mailed, and you'll see that
AOA has low, low prices!
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Magazines
Printed & Mailed: AOA prints more, and mails more and is read more . . . Giving you the best return for your hard earned money!
By
using the AOA Buyers Guide, you get...
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Circulation: Circulation
is one of the major keys to your success. AOA guarantees
that a minimum number of magazines will be mailed and
we have been known to sometimes exceed that number!
You can reach over 100,000 customers with AOA! Rotating
the mailing list can help you reach even more potential customers than just the number that is mailed each month. It is our goal for your ad to reach every apartment owner and property
management company in the geographic area that you choose!
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Discounts: A
5%, 10% or even 15% discount is available depending on the number of issues in which you advertise!
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You
Benefit From Membership Loyalty: Another reason so many owners read our magazine is loyalty! We have the largest membership of apartment owners and Property Managers in Southern
California -- they pay to belong and many are loyal to their association magazine and advertisers!
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Property
Management Companies: In addition to the property managers who are AOA members, we maintain a list
of all the Property Management Companies we can
find in each geographic area. These managers manage
both residential and commercial properties. As
we rotate our mailings, it is our goal that this extra list of Property Management companies will receive
your ad at least six times during the year.
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Inserts: This
is when you print your ad on a special 8" x 10" piece of paper and we insert it in the magazine. When the reader opens the magazine,
your ad can fall out into his lap. You can print both
sides and we recommend that you use a colored paper
so that it really stands out. One study showed that using color in an ad can increase your reader response
from 30% to an astounding 180 %! All inserts must be printed on 20 pound Printers Bond.
All inserts are inserted individually by hand.
Costs for 8" x
10" inserts:
$65 per thousand for 10,000-25,000
$60 per thousand for 26,000 +
(Inserts must be printed on 20 lb. bond paper, and can be folded)
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It
Takes Time If you are looking for an immediate short term response, use direct mail or
the Trade Show. For steady long term growth, use
the AOA magazine in combination with direct mail
and/or the Trade Show.
The key to your success is repetition! Your prospects must see your ad
over and over, again and again! When they do need your product or service
and they start searching through the Association Magazine, your company
will then look familiar and they will know that you have been in business
for more than just a few months.
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FREE
Ad Layout Call us today at (323) 872-3348 or (818) 988-9200. One of our Advertising Executives will meet with you and lay out your new ad
according to your specifications. After our production
department puts the finishing touches to your ad,
it will be submitted for your final approval.
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The
AOA Trade Shows The "AOA Expo" is one of the largest apartment industry events of the year in
Southern California! It is held twice a year during
the months of April and October. Thousands of owners and property managers from all over the state flock to these
Trade Shows to see the latest in products and services being offered to apartment owners
and property management companies.
But
why should I spend money to advertise?.....
Why
aren't more
Apartment Owners And Property Management Companies doing
business with you now? First, we will assume that you have a good product and/or service that is priced
right. They can't do business with you until they know
who you are and what you have to offer. You can now use
AOA to reach out to these big volume buyers. If you stand
on the sideline while your competitors are contacting
your current and potential clients, these buyers will
soon be doing business with your competitors! "Out of
sight, out of mind." Some of your customers could be
attending the big AOA Trade Show at the Convention Center.
(If you're there, you'll increase referrals from your
customers who meet you there AND you'll make hundreds
of new contacts.)
Your
Business Should Come Out Of Hiding Now! Join together with the largest group of vendors, apartment owners and property
management companies at one of our largest gatherings
of the year, The AOA Trade Show's are held at the Los
Angeles Convention Center in October, and at the Long
Beach Convention Center in April. The specific dates
will be noted at the top of this page. Meet the people
who can bring all kinds of new business to your company!
Be there so you can protect and expand your share of
this lucrative market!
Why
Do So Many Buyers & Vendors Attend? There are three good and dynamic reasons:
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The
AOA Membership: More apartment owners and property management companies are members of AOA than
any other individually organized group of owners
in the state. These loyal members, who may also be
your clients, attend the AOA Trade Show. You can
personally meet and do business with them at the
show!
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The
AOA Magazine: Our magazine is the most widely circulated monthly publication in the apartment
industry. We use it extensively to promote the show!
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Because
We Advertise: We send out over one hundred thousand (100,000) invitations to apartment owners,
and property management companies throughout Southern
California. You can now benefit from our size, our
magazine circulation and our advertising budget! For more information call (323) 872-3348 or (818) 988-9200. Outside of LA county, call (800) 827-4262. Do it today!
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The
Apartment Owners Association 
