Orange County

AOA News and Buyers Guide • Orange County • March 2025 • (714) 539-6000 68 ings on public platforms such as websites, Instagram, Face- book, YouTube, or even pri- vate platforms where the list- ing could reach a select broad- er audience en masse. This restriction is a hotly debated topic in the real estate industry, with many agents ad- vocating for policy changes to better accommodate sellers who value discretion. Agents who are caught violating the by Mercedes Shaffer, Realtor The Clear Cooperation Controversy: What It Means for Sellers Y ou’ve probably heard of pocket listings or off-market listings. ou may have even bought or sold property this way. A sig- nificant percentage of invest - ment real estate transactions never “go to market.” But what’s behind this, and how does it work? The Clear Cooperation Policy: Restrictions and Fines Due to the Clear Coopera- tion Policy, real estate agents can promote off-market list - ings to their private networks of buyers or investors through one-to-one communication, like emails and phone calls. However, they are prohibited from advertising these list- Clear Cooperation Policy in California can face fines of up to $5,000 per infraction, creat- ing a significant deterrent for those who might otherwise market off-market properties more broadly. Discretion in Marketing Various platforms on the internet allow agents to build private online networks where pocket listings can be shared with a carefully vetted audi- ence. For luxury agents, this is especially relevant when rep- resenting high-profile clients or celebrities who prefer their homes to remain off platforms like Zillow or Redfin, avoiding public exposure. For investment property sellers, discretion is equally While much of the debate centers on luxury homes, the Clear Cooperation Policy also affects sellers of investment properties, like apartment buildings. APARTMENT INSURANCE -- Apartment Building Specialists -- Since 1971 Large or Small Buildings Licensed, Qualified, Experienced Staff We Cater To Your Individual Needs Call The Professionals At Recchia Insurance Agency for a FREE CONSULTATION (714) 544-2140 PROFESSIONAL INSURANCE AGENT Lic# 0755998